Are you still paying for expensive search engine optimization services that brings only little and not enough positive results? Discover the culprits behind your stalled success by going over this list:
Ineffective Search Engine Optimization Services Techniques
You use a sub-domain instead of a sub-directory structure.
Search engines treat pages that are under the sub-domain structure as a separate web site. This dilutes your brand authority and greatly affects your page ranking and traffic.
You don’t have or have too few internal links.
Internal linking is one of the easiest and most powerful ways of boosting your site’s online visibility. It will not only help users navigate through your web site, but can help your page increase its authority and web traffic, too.
Your keyword selection is off.
Focusing on “head-tail” keywords or frequently searched terms may not work for you if your site is still new. You might only be competing against more established sites if you do this. Instead, stick to “long-tail” keywords that are more specific and refined and are more likely to convert potential customers.
You have duplicate contents.
Duplicated contents such as articles, blogs, URLs, or meta descriptions can affect your site negatively. Search engines often view them as a deceptive attempt to get on top of the rankings; thus, make sure you address these issues and avoid having identical contents on your web pages.
You designed your site poorly.
Broken links, slow-loading pages, unwanted ads, creepy redirects, and browser incompatibilities are among the signs of a poorly designed web site. If you have any of these issues, fix them instantly to keep users or search engines from ignoring your site.
You don’t use social media.
Do you use or take your Facebook, Twitter, or Google+ accounts seriously? If not, then it’s a fine time you do. Besides pulling up your search rankings, social media web sites will help you drive more traffic, build connections, and boost your campaigns online.
Your URLs don’t follow SEO practices.
When constructing your URLs, consider length, keyword choice, and readability. Always make sure you create clear, focused, and optimized URLs that are friendly to both users and search engines for better ranking and results.
Your NAP (name, address, and phone number) is inconsistent.
Inaccurate details can also affect your ranking particularly on local SERPs. See to it you check through your pages for incorrect addresses, phone numbers, and other business info to avoid losing potential clients.
Aside from these eight items above, there are other ranking factors and determinants that you should know and follow to drive great results. If you or your current provider can’t do them, then it’s time to look for a better option. It takes some effort to find the right experts to provide the search engine optimization services tailored especially for you. However, in the end, You’d be glad how those small changes can bring optimum improvements.
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