Five years after its release, Instagram has boasts of having 400 million active monthly users according to CNBC. Its success has become a great chance for you to promote your brand and find leads. Read on and discover how Instagram can help you come up with new marketing and graphic design ideas for your brand.
1. Promote your brand and company through your profile.
You can use your Instagram profile to give people a better insight into your brand and company. Tell your story by creating a picture collage that will show and promote your products, services, and location. You can even include a call-to-action button to maximize your posts.
2. Create user engagement with contests.
Photo contests have become popular on Instagram because you can ask users at once to join by tagging their pictures using a specific hashtag. As for picking a winner, you can likewise use the hashtag to explore the entries and ask other people to vote for their favorite pictures. This campaign is great if you want to gain more followers and increase user engagement to your brand.
3. Reward your followers with promo codes.
To keep your audience’s attention and have them coming back, include random discounts or promo codes in your posts. It’s another great way to reward your followers who are always checking your pictures and reading their descriptions. Before you add promo codes to your campaign, make sure they’re relevant to your audience.
4. Feature your customers.
Your customers are your greatest brand advocates. Leverage them by featuring their reviews on your company, products, and services. It’s a great way to tell your company’s story and brand experience, too, from an outsider’s point-of-view. You will not just make your patrons happy, you’ll even put a face to your brand—something your audience values.
5. Attract more interests to your events.
Instagram can help your events or trade shows achieve its goal—to promote your brand and convert attendees into buyers. Using hashtags, attendees can keep track of the preparations and get a hint of what will happen to your event. To be effective, you can post visuals, locations, descriptions, and even a countdown to keep them informed and hyped until the scheduled date.
Image courtesy of João Silas at Unsplash.com