The year has just begun and, in graphic design, it’s always a good idea to look forward to and plan for the possible trends in the coming months. Check out this list to keep abreast of the promising logo design trends in 2017.
2017’s Most Promising Logo Design Trends
Hand-drawn designs were in in 2016 and are probable to gain more ground in 2017. Besides, it’s one of the most promising logo design trends because those made by hand emit warmth, truth, and persona. Then again, these three attributes are hard to capture using computer-aided design.
Example: Bread & Breakfast
Today, designers strive to create loud, cluttered, and complex logos. Yet in their effort to standout, often the simplest of designs catch the eye. In particular, instead of tricky logos, better keep yours simple because its purpose is to convey what the brand does with utter clarity. Thus, designers must make sure their austere designs are both practical and purpose-driven.
Example: Google and Verizon
3. Negative Space
Experts say using negative spaces will be one of the breakthrough logo design trends this year. Further, this style points the viewer’s attention to the brand’s attributes in a more impressive way. Based on dual-imagery, graphic designers sometimes use this technique to include hidden meanings or symbolisms into the logo.
Example: Golf Spartan
4. Line Art
Line art first picked up the pace in 2015, sustained its place last year, and will likely peak this year. Using one solid color and steady line thickness, most brands that have this style wish to show they’re fun, modern, and laid back. Besides, designers are more probable to find more artistic ways to merge negative space with line art designs, too.
Vintage logos aim to denote authenticity, nostalgia, personality, and emotion by merging modern flat elements with old-school shapes and designs. In addition, this trend has become a favorite because humans have strong emotions for and fond memories linked to past events in their life. Further, designers must take caution with this style because, by mistake, it can often portray a brand as outdated.
Example: Lucky Brand Jeans
6. Circles and Geometric Shapes
As said before, the trend now favors simplicity and shapes. In detail, the geometric ones (the circle) are taking the limelight. Likewise, experts agree that the simpler the geometry, the better the design. The surface effect that can shift from flat to transparent to gradation is often what makes it different.
7. Letter Stacking
In this case, logo designers place words with varied fonts on top of each other to challenge the eyes and grab the viewer’s attention. In fact, vertical placement and usage of varied fonts let them split long sections of texts, making it easier for viewers to grasp and recall them.
Example: American Library Association
Logo design is one of the most vital parts of marketing because it defines the visual mark of a brand. Your design choice will make your brand or business more notable; thus, it’s important to work with expert logo designers if you want to be the best. That’s their bread and butter, so they’re always up-to-date with the logo design trends to stay in the game.